Greg Martin is our Founder and Managing Director. Prior to founding Archer, Greg was a partner with Redpoint Ventures for 11 years. Greg is also co-founder and Chairman of BetheBeast, co-founder and Vice-Chairman of Nurocor Software, and sits on the boards of Sovrn and QMerit. Greg was previously CEO of True(X) Media.
Previously, Greg led and exited investments in TrueCar (TRUE), 2U (TWOU), SquareTrade (sold to AllState), Shopkick (sold to SK Telecom), True(X) Media (sold to Fox), Yodlee (YDLE), Networks in Motion (sold to TSYS), Alacra (sold to Opus Global), TelASIC Communications (sold to MTI), Simula Labs (sold to Exist Labs), Webvisible (sold to The Berry Company) and Akana Software (sold to RogueWave). Greg was also actively involved with Redpoint’s investment in MySpace (sold to NEWS).
In addition to his role at Archer, Greg is Founder and Managing Director of Liquid Stock, LP, a liquidity alternative for owners of private shares, which often works with Archer to create liquidty solutions. He is also co-owner of Rainmaker Securities, a merchant bank focused on private securities transactions. Greg is a Carter Scholar from the UCLA Anderson School of Business and holds a Bachelor of Commerce degree from the University of Calgary. Greg has never seen an infomercial he didn’t like.
John Hadl is a Managing Director. Prior to Archer, John was at US Venture Partners where he has attribution for over $60 million of invested capital with 3.3x gross MOIC over his five year tenure. John has also advised and made angel investments in successful companies such as Admob (acquired by Google), Quattro Wireless (acquired by Apple), BlueKai (acquired by Oracle), Neven Vision (acquired by Google), Millennial Media (IPO), Savings.com (acquired by Cox), JumpTap (acquired by Millennial Media), GoPro (IPO), MedioSystems (acquired by Nokia), nToggle (acquired by Magnite) and SessionM (acquired by Mastercard).
Prior to USVP, John was the founder and CEO of Brand in Hand (acquired by FRWD in 2010). He and his team advised on or executed initiatives for major brand marketers like P&G, Coke, American Express, General Mills, Lions Gate Studios, and Best Buy. Advertising Age named John as one of its distinguished 40 Under 40 executives. John started his career as an associate at the law firm Simpson Thacher & Bartlett. John holds a JD from the New York University School of Law and a BA from the University of California at Irvine. John has never seen a scary movie and never will.
George Bell is a Senior Partner. Over an 11 year period, George was with General Catalyst Partners as a Managing Director, and then an Executive in Residence. George is a 30-year veteran of creating and growing consumer-facing and software businesses with over $7.5bn in exits.
George was President and CEO of Jumptap, a General Catalyst portfolio company, which sold to Millennial Media (NYSE: MM). George was also President and CEO of Upromise, a General Catalyst portfolio company, sold to Sallie Mae. He is former chairman and CEO of Excite and Excite@Home – Excite was one of the earliest search engines, for which he led the IPO in April, 1997; founder of The Outdoor Life Network (now NBC Sports Network); former Board Chair, Harris Interactive, sold to Nielsen; and former SVP of Times Mirror Magazines, overseeing titles such as SKI and Field & Stream.
George has written and spoken on digital media regularly over the years, appearing on CNBC as a regular guest in the early chapters of the internet, He is the recipient of the Ernst & Young Entrepreneur of the Year Award for California and New England; and a four-time Emmy Award-winning producer and writer of documentaries on adventure, wildlife, and vanishing cultures. In addition, George was lead director of Care.com (sold to IAC) September 2020; and board member at Angie’s List (sold to IAC) 2017; and is currently a board member at John Wiley & Son’s (NYSE: JW-B). George is a board member at Trust for Public Land and SquashBuasters. George has done Bikram yoga for 20 years and is still stiff.
Ryan Fraser is a Principal. Leveraging eight years of experience in secondary investing, Ryan is primarily responsible for sourcing and executing new investment opportunities and managing existing portfolio companies. Previously, Ryan was a Vice President at North Sky Capital on the impact secondaries team, where he led transactions across the edtech, agtech, and healthcare sectors. Earlier in his career, Ryan was part of the investment team at SightLine Partners, making secondary direct investments in venture-backed healthcare companies.
Ryan holds an MBA from the UCLA Anderson School of Business and a BA from Michigan State University. Ryan can recite pi to the 100th decimal, if you stay awake.
Walter is a Venture Partner at Archer Venture Capital. He is a seasoned digital business executive with over 25 years of experience leading, innovating, growing, and advising some of the world’s largest companies. His unique talent lies in the seamless integration of innovation and rapid development of new growth businesses in augmented reality, social media, ecommerce, advertising, video, and financial technology.
Previously, Walter served as the Chief Business Officer at Magic Leap, a leading Augmented Reality company delivering customers an entry point into the “metaverse,” where he was responsible for the overall leadership and financial results of the company’s business teams including Strategy, Marketing, Corporate Communications, Sales, Developer Relations, Product Development, Business Development, and Mergers & Acquisitions.
Walter co-founded and was a Partner and Managing Director with Boston Consulting Group’s Digital Ventures, BCG’s Venture Capital and Incubator entity. At Digital Ventures, he co-led its North American business, oversaw marketing and product development, digital growth and served on the global Operating Committee. Prior to leaving, he had launched or invested in over 50 different products and businesses.
Walter’s prior leadership experience also includes the positions of CEO of Adly, Senior Vice President of Digital Operations at Twentieth Century Fox, as well as executive roles at Verizon, Time Warner, Bertelsmann and Goldman Sachs.
In addition to serving as a Venture Partner at Archer Venture Capital, Walter serves on the Board of Trustees at the Brentwood School, the Board of Governors at Cedars Sinai Medical Group, the Board of Advisors for the Los Angeles Kings Hockey team and serves on the Advisory Council at Burberry Group PLC.
Walter received a Bachelor of Arts from Middlebury College and an MBA from Harvard University.
Jennifer is a Scout at Archer Venture Capital. She has more than 25 years of experience in digital advertising, content, and partnerships. Jennifer currently serves as the Chief Commercial Officer of the Los Angeles Rams where she is responsible for overseeing all partnerships — including sales, activation and strategy — as well as the commercialization of the media business, including owned-and-operated channels, social media accounts and media partnerships. She previously spent over 8 years at Twitter as the Global VP and Head of Content Partnerships and Managing Director of Global Media & Entertainment Partnerships.
Prior to joining Twitter in August 2013, Jennifer was Head of Industry for Film & Television at Google and Head of YouTube Media & Entertainment. Earlier, Jennifer was SVP of Advertising at Demand Media and helped the company through its IPO. Years prior, Jennifer worked at other notable companies such as American Greetings, Ziff Davis & TBWA/Chiat Day.
In addition to being on the boards of Versus Systems and Ghostcast, she has served in advisory roles at OpenSlate (acquired by DoubleVerify) and SameSurf.
Jennifer earned a BA Communications degree from University of California, Santa Barbara. She resides in Los Angeles and keeps busy with her husband and three daughters, ages 13 and under. She is @JenP on Twitter.
Ethelbert is a Scout at Archer Venture Capital. Ethelbert has more than 20 years of global commercial leadership experience, having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces, and omnichannel retailers. Ethelbert currently leads the eCommerce group at Johnson & Johnson Consumer where he is tasked with accelerating sales growth and profitability for the business and serves on the U.S. Customer Development Leadership Team.
Prior to Johnson & Johnson, Ethelbert built the ecommerce organization at The Boston Beer Company where he oversaw go-to-market and sales strategy across digital channels including Walmart, Kroger, Albertsons, Target, Amazon and GoPuff. He was also accountable for the development of fulfillment partnerships across Uber, Instacart and DoorDash.
Previously, Ethelbert drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation. In addition, he has held brand leadership roles at Procter & Gamble and Unilever.
Ethelbert received a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum. He also sits on the Board of Directors for NSF International and The Delta Institute.